SureStay Hotel Group® Expands with Premium-Economy Extended Stay Option
Phoenix, Arizona (October7, 2019) – During General Session on Saturday, October 5th at the 2019 Best Western North American Convention and Global Conference,Best Western Hotels &s; Resorts (BWHR) announced the expansion of the SureStay Hotel Group with the launch of SureStay Studio. Competing in the premium-economy extended stay segment, SureStay Studio was created to respond to the needs of both travelers and hotel developers.
“SureStay Studio solidifies BWHR as a global leader in the economyand premium-economy segments,” said David Kong, President and Chief Executive Officerof BWHR. “In a short span of time, SureStay Hotel Group has experienced tremendous growth around the world,and we are confident that SureStay Studio will further bolster this already successful portfolio of hotels.”
Launched in October 2016, SureStay Hotel Groupis already celebrating more than 260 properties globally, making it one of the fastest growing brands in the hotel industry today. The brand is known as a trusted and respected lodging option among travelers, boasting an average TripAdvisor rating of close to 4. SureStay properties offer travelers consistent and quality levels of comfort, cleanliness, and a service guarantee, all at an affordable price.The brand has also garnered significant interest among developers in the premium-economy market because of its competitive fee structure and access to BWHR’s powerhouse brand.
“SureStay Hotel Group is the perfect home for a premium-economy extended stay brand, and the launch of SureStay Studio comes at a critical time,” comments Brad LeBlanc, Senior Vice President and Chief Development Officer of BWHR. “The economy extended stay segment is hot right now! As one of the most profitable segments in the industry, we’re seeing growing demand from both developers and travelers. SureStay Studio is a value-engineered prototype offering developers strong ROI. And guests won’t be disappointed either, with the superior service and amenities travelers have come to trustfrom the Best Western brand.”
SureStay Studio is launching with a prototype for new construction, and conversion opportunities will also be availablewith minimal investment. Every SureStay Studio hotel will be provided unparalleled systems and support,and will be on-boarded with access to BWHR’saward-winning website, global partnerships and sales team, and state-of-the-art revenue management system. Hotels will also have access to a revenue manager to maximize revenue and reduce operating costs. SureStay Studio will benefit from BWHR’s reputation for providing superior guest service and will have access to the award-winning Best Western Rewards® program, which contributes nearly 50% of gross room revenue to hotels.
For more information on BWHR, please visit BestWestern.com.
About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held within the BWH Hotel GroupSM global network. With 16 brands and approximately 4,700 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection®, and BW Signature Collection®. Through recent acquisition, Best Western now also offers WorldHotels® Luxury, WorldHotels Elite and WorldHotels Distinctive brands. Completing its portfolio, Best Western offers SureStay®, SureStay Plus®, and SureStay Collection® franchises**. For more information visit www.bestwestern.com or www.bestwesterndevelopers.com
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.
Each SureStay® branded hotel is independently owned and operated. ©2020 SureStay Inc. All rights reserved. This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your state.